Peti element concept performance design creatives for Meta advertisement

Overview

A short Meta ad design study for Peti element’s postpartum Pilates programme. I created two executions for each of the three angles to explore different hooks, information hierarchies and ways of making the same message work in-feed.

First

Founder-led offer creative

For this MOF creative, I used an expert-led angle with Špela as the main trust signal. The layout follows a clear headline + programme benefits + CTA structure, so the ad quickly explains what the programme includes and why it is relevant.

Second

Educational problem-awareness creative

I used a problem-awareness angle around three often overlooked parts of postpartum recovery. The layout uses a headline + three visual content blocks + CTA, making the topic easy to understand even for someone seeing the programme for the first time.

Third

Two educational hook formats

These TOF creatives approach the topic from two different angles. One uses a direct headline + supporting recovery points + CTA, while the second uses a myth-vs-reality comparison to challenge a common assumption and create a stronger educational hook.

Learnings

Making sure the creative works in-feed

Since the creatives were designed for Meta placements, I also checked them inside platform mockups and kept the important content within safe areas. That meant the hierarchy, headline and CTA were designed for the actual placement, not just for the Figma canvas.